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New Delhi: Global Indian icon Deepika Padukone‘s self-care brand 82°E has partnered with Reliance Retail’s omnichannel platform Tira to enter into the offline beauty market, it said in a media release on Monday.
With this collaboration with Tira, 82°E is expanding its reach by making its skincare, body care, and men’s range available in Tira stores in select markets across North, West, and South India, the company said in the release.
Speaking about the partnership, Deepika Padukone, co-founder, 82°E, said, “We’re thrilled to announce that 82°E is now on Tira, online and in-store. This collaboration is an outcome of our shared values: to Simplify Skincare and to make Self-Care an effective and enjoyable part of our everyday lives.”
This partnership aims to democratize access to premium skincare products to a more diverse audience by harnessing co-founder Padukone’s holistic wellness vision and leveraging Reliance Retail’s extensive offline and online network and technological capabilities, read the release.
Isha M Ambani, executive director of Reliance Retail Ventures Limited, said, “This collaboration takes forward TIRA’s vision to bring accessible yet aspirational beauty to every Indian and allows us to provide our customers with access to a range of premium skincare products. Together, we aim to elevate the self-care experience for consumers everywhere, introducing 82°E products to offline retail for the very first time.”
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