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Broadleaf Kitchen And Decor Private Limited plans to open 45 outlets of Elle Decor Kitchens and Wardrobes in the next 8 years, Rahul Batra, CEO of Broadleaf Kitchens and Decor told ETRetail.
Broadleaf Kitchen And Decor Private Limited, the master franchise of Elle Decor Kitchens and Wardrobes, recently opened the first store of the brand in Delhi.
“Initially, we will be opening 10 stores over the next 2 years. We are planning to open our next store in Bengaluru in October, followed by Hyderabad and other cities like Mumbai, Ahmedabad, and Pune,” he said.
The average store size of the brand spans across 2,500-4,000 sq ft area and CAPEX for opening a store stands at Rs 1.5-2 crore.
“We will be opening all our stores on the high streets,” he stated.
The brand, which is offering around 20 models for kitchens and 30 models of wardrobes, is planning to clock Rs 250-300 crore in revenue over the next five years.
“Currently, we are eyeing a revenue of Rs 12-15 crore for the first year from one store, however, over the next 2 years, we are planning to clock Rs 100-150 crore from 5-7 stores,” he explained.
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