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Zydus Wellness is planning to double its sales in the next 3-5 years by fostering innovation and actively cultivating new product categories, Tarun Arora, CEO, Zydus Wellness told ETRetail.
For the next 3-4 quarters, it will be launching a series of new products spanning all across its brand franchises including Complan, Sugar-Free, and Everyuth, along with notable developments in Nutralite.
In 2019, Zydus Wellness completed the acquisition of Heinz India’s business, encompassing renowned brands such as Complan, Glucon D, Nycil, and Sampriti Ghee, along with two substantial manufacturing facilities.
Before Zydus Wellness acquired Heinz, the products were distributed to approximately 2.5 lakh direct distribution outlets. At present, the company directly engages with over 6 lakh outlets. Consequently, brands such as Complan stand to gain substantially from this expanded distribution network.
“Our range of brands is now accessible across approximately 2.9 million retail outlets. One significant advantage that we’ve experienced is the ability to extend our reach further into smaller towns with low population densities, representing an increase of around 25-30 per cent,” he asserted.
“We’re actively enhancing the brand Complan by focusing on refining its flavor profile and strengthening its clinical support to expand its reach, cater to a wider consumer base, and fulfill their needs in a better way. Along with this, we anticipate at least two additional launches within the upcoming year,” he further added.
The company is enhancing its relevance to consumers by leveraging online platforms and other organised channels.
Talking about Everyuth, he said, “Boasting a market share of nearly 30 per cent around 2015-16, Everyuth now commands 44 per cent market share in face scrubs. Apart from this, we recently introduced an array of new offerings in the realm of personal care, including body lotions and tan removal products.”
Going ahead, the expansion strategy for Everyuth includes expansion through sachets. Additionally, it is also rolling out new marketing campaigns and preparing for several other product launches.
Glucon-D continues to be the flagship brand for Zydus Wellness.
“For Glucon D, our strategic initiatives include plans for new recruitments and attracting fresh consumers, with the ultimate goal of expanding the category further,” he asserted.
In 2024, Sugar-Free’s key focus will be on the expansion of the category. With Consumers showing increased confidence in natural molecules, such as stevia, Sugar-Free Green has witnessed increased consumption and grown at 25-30 per cent. So another focus will be on growing Sugar-Free Green, which helps consumers adopt safer and healthier habits. Zydus also emphasises expanding Sugar-Free-based food products in international markets, where it has already launched Sugar-Free chocolates, cookies, and chocolate spreads.
“Currently, we are investigating the feasibility of introducing these products in India,” he said.
For Nutralite, both in the dairy and non-dairy alternatives, the company is planning to launch new products over the next 2-3 quarters.
Concluding the interaction, he said, “R&D remains a pivotal area of investment for us. From a manufacturing perspective, we’ve sufficiently expanded our operations to meet demand for the next three to four years in terms of capacity.”
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