[ad_1]
Mumbai: Jeyandran Venugopal, the chief product and technology officer (CPTO), Flipkart, offered a comprehensive overview of the dynamic landscape of retail technology during a fireside chat at the Great India Retail Summit 2024, held in Mumbai on February 15.
Reflecting on the transformative impact of artificial intelligence (AI), Venugopal emphasized its role in enhancing catalogue quality and refining product search capabilities through optimized keyword usage. “The use of AI has enhanced the quality of catalogue, and the ability to search the product because of the right keyword,” noted Venugopal, underlining AI’s contribution to elevating the customer experience.
Highlighting Flipkart’s innovative endeavors, Venugopal spotlighted Flippi, a shopping assistant designed to empower customers with personalized recommendations and product reviews directly on the platform. This innovative tool not only enhances the shopping experience but also fosters customer engagement and satisfaction.
However, amidst the myriad benefits of retail technology, Venugopal acknowledged the paramount importance of data security. Addressing concerns about data protection, he underscored Flipkart’s commitment to earning and maintaining customers’ trust through robust key management and rigorous data storage protocols.
“There are a lot of business brochures and playbooks that are being built around the aspect of security by design, especially in terms of data security,” Venugopal emphasized, highlighting the proactive measures taken to safeguard customer data.
Looking ahead, he expressed optimism about the future of e-commerce platforms, emphasizing the role of technology in fostering deeper insights into customer behavior and preferences.
As technology continues to evolve, Venugopal believes that e-commerce platforms will be better equipped to deliver tailored experiences and cater to the needs of consumers, ultimately driving continued growth and innovation in the retail sector.
[ad_2]
Source link
