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Myntra, a fashion e-commerce platform on Wednesday announced the launch of its new student community ‘FWD Campus Tribe,’ which will focus specifically on Generation Z and their trends to help in building the creator economy, said the company in its statement.
The new community will be a part of FWD, Myntra’s immersive app-in-app shopping experience tailored for this generation.
Campus Tribe members will have access to benefits such as three-month insider trial pack, early access during marquee events, and personal styling sessions among others, said the company. The members will be tasked with creating social content for Myntra FWD and building a strong social voice within the Gen Z community, said Myntra through its statement.
The company is planning to engage with the students by appointing certain members as representatives in their respective colleges across leading colleges in their respective cities such as Mumbai, Pune, Delhi, Indore, Jaipur and Bengaluru, among others.
The platform will launch a series of offline events called “Myntra FWD Faces” with the first editoin of the event scheduled to be held in Mumbai, followed by Delhi.
“With FWD Campus Tribe, we embark on a journey to celebrate not only fashion but also their unbridled spirit that champions authenticity. We aim to empower students with a seamless blend of style, expression, autonomy, and community, retaining Myntra as their go-to fashion destination, a platform where they truly feel seen and heard,” Arun Devanathan, Senior Director – Social Commerce, Myntra, said on the launch.
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